Distilling a New Look: Unveiling 5 Mile Gins Fresh New Look

Following a rewarding journey of collaboration and creativity, we are thrilled to announce that the new labels for our 5 Mile Gins are now nearing completion. This has been an intricate process, born out of countless hours of dedicated teamwork with Obvious Brand Agency based in Wellington. It's been a labour of love as we've delved into every detail, from initial design concepts right through to the final colour matching.

Indeed, it wasn't just about creating aesthetically pleasing labels - we wanted to tell a story, our story. And each trip we made to MCC Labels in Auckland brought us closer to that goal. We didn't just sign off on colours; we signed off on a vision that fully embodies the essence of 5 Mile Gins.

After undergoing initial test runs, we're now on the verge of seeing our vision come to life. The production runs for the three labels - 5 Mile Original Gin, 5 Mile Berry Gin, and 5 Mile Navy Gin - are scheduled for the 21st of July, 2023. Given the timeline, we anticipate having these vibrant, distinctive labels in our hands by the last week of July.

It's been an inspiring journey thus far, and we can't wait to share these new labels with you. We believe they truly capture the spirit and character of 5 Mile Gins. It's not just about redesigning labels; it's about embarking on a new chapter in our journey, and we're very excited about what lies ahead. Stay tuned for the reveal of the finished product!